Thursday, January 28, 2010

Apple iPad

Everyone else is talking about it, so I might as well do the same!

I am interested in the iPad as a marketer - it has to be said that Apple have been very successful in creating products which have broad market appeal, and are certainly profitable with the announced 50% increase in profits for the organsiation. I also love technology products but am struggling to see the market for the iPad - I understand what Steve Jobs has said it can do, but it seems to be such a half way device between other things I wonder how well it wil fare in the market.

Certainly, rading various forums about it (and there are plenty of people commenting) the overall view I am getting is that less people say they get it and want one than don't. I am interested to see how it pans out, and following other Apple launches of products which could be claimed to be lacking in required features (iPhone camera capability and lack of MMS facility at launch spring to mind) but but have gone on to great success I wouldn't say my personal verdict will be accurate.

One thing which is certain, however, is that Steve Jobs has created tremendous awareness for his organisations latest product, and most of it without paying for the media exposure.

Thursday, January 21, 2010

CIM Diploma in Hospitality and Tourism Marketing

SPA Professional Academy are delighted to be accredited for this recently updated qualification from the Chartered Institute of Marketing. The Diploma in Hospitality and Tourism Marketing is a specialist award which introduces the key concepts and principles of services marketing applied to the hospitality, travel and tourism industries.

We will be launching courses for this shortly, delivering in a variety of flexible ways to suit the lives of busy marketers in the sector, full details will be on our website once established and an update will be posted here. In the meantime if you would like further information please contact us via the links on

Additional details of the course are available from the CIM website