Wednesday, February 24, 2010

Sony Ericsson Product Research


As I am in the market for a new mobile phone I have been looking at models currently available and due soon. For various reasons I think I would like one which operates on the Google Android operating system and have been using Sony Ericsson phones for a few years so one which is of interest to me is the Sony Ericsson Xperia X10 which is due for release at the end of March.

My search for information landed me on the official Sony Ericsson blog and I was intrigued to see this week that they are really getting into the customer involvement area very well - through the blog they are asking for people to try one of the phones and provide feedback to them about how they get on. There is nothing particularly unusual about trials of this sort, but it is interesting to see the selection process so transparently, and the level of involvement which is being expected.

I have added my name to the list - if I get selected for the trial I will keep you updated - here's hoping!

The blog and the research trial details are here, if you are successful let me know, I won't be at all jealous.


Quick update - I wasn't chosen, and I decided to get a Google Nexus One phone insteaad of the Xperia X10, a decision I am very happy with - it is a great phone.