Friday, November 25, 2011
Monday, November 7, 2011
Thursday, September 29, 2011
Thursday, September 8, 2011
Tata have shown a very considered approach to running Jaguar Land Rover since they bought the company from Ford. The interview with Ratan Tata starts off with him stating “When we took over Jaguar Land Rover, we saw a company that had considerable pride in its heritage but very little confidence in what could be done…….One of the first things we did was to create an environment to give this company its head and allow it to define its own destiny. Tata have understood the capability and recognised the skills available, putting them to good use, building up resources in a controlled manner and spending wisely. This has resulted in great profits for JLR last financial year, and an expanding range of cars with great appeal.
By contrast, Dany Bahar says that when he arrived at Lotus “The priority was on the product plan and showing the new cars”. He says he then had time to go and see where he was. Essentially he took no notice of the capability and strengths of Lotus before deciding where to go. This product plan is creating large losses for Lotus now and there is no certainty about the future. This does go against a conventional planning approach and there are many commentators (some with good inside knowledge) who are indicating that the plans may never come to fruition because the funding may not be available to see the plan through – it certainly is not self funding in the short term, relying on parent company Proton funding the turnaround plan. Lotus did need to change as it has barely made a profit for many years, but recognising why people buy the products and what the brand stands for before developing new product always seems like a good idea.
Time will tell if the Lotus approach will work – as a British car enthusiast I hope it does, but I am not confident at the moment. I hope my lack of confidence is proved wrong!
Unfortunately the interviews do not appear to be on the Autocar website
Friday, August 26, 2011
Date: September 14th
Time: 2pm to 9pm
Venue: Bewleys Hotel, Leeds
You can either book an appointment by phoning 01977 649000 or just drop in and have a chat - coffee and biscuits provided!
More details here
Friday, June 24, 2011
Really delighted tonight - at the CIM Yorkshire Celebration Evening one of our students from SPA Professional Academy, Rebecca McGuinness, won not only the award for the best Chartered Postgraduate student but also the Yorkshire and Humberside Top Student of the Year 2011 award - congratulations Becky, a really well deserved award.
Friday, May 27, 2011
Wednesday, April 6, 2011
Wednesday, March 16, 2011
Tuesday, March 15, 2011
The best seminar at the Yorkshire Mafia conference for me was the one from Gary Verity – Chief Executive of Welcome to Yorkshire. Interspersed with references to the very successful activities undertaken by Welcome to Yorkshire to promote Yorkshire as a tourism venue Gary discussed his views on what makes successful businesses, leadership and how he has helped to turn around businesses he has been involved in. He stated that in his view business is simple, and that there are three things which are needed to make a difference – understanding the problem, finding a solution and execution of the solution. Whilst he was talking I was relating it to CIM qualifications and there are direct links in two ways: 1) The major elements of course content, especially marketing plans. 2) The overall benefits from the CIM qualifications Many thanks for this wisdom Gary. Just to add, the 5 things mentioned for success are:
1) The major elements of course content, especially marketing plans. 2) The overall benefits from the CIM qualifications Many thanks for this wisdom Gary. Just to add, the 5 things mentioned for success are:
2) The overall benefits from the CIM qualifications Many thanks for this wisdom Gary. Just to add, the 5 things mentioned for success are:
All of which can apply to the qualifications just as to business.
All of which can apply to the qualifications just as to business.
Thursday, February 10, 2011
One subject I have been covering with my groups when teaching the Emerging Themes unit in the CIM Chartered Postgraduate Diploma is 3D printing - it is a really fascinating technology which will potentially allow us all to make products tailored to our own specification, potentially an exact fit for our own hand or similar depending upon the product being made - see www.fabathome.org for some information about how we can use this technology at home. From a marketing perspective this has massive implications for appropriate products, and the way they are marketed in the future, organisations may only be involved in product design and promotion with the customer taking responsibility for manufacture themselves, cutting out physical distribution channels as designs can be sent electronically.
16-2-11 - As an add on to this, there is an interesting article in The Economist this week covering 3D printing - www.economist.com
Monday, January 31, 2011
The launch today of Facebook Deals may change the way people think about letting their friends (and potentially others) know about what they are doing. Whilst people have been checking in with Facebook and Foursquare for a while the incentives to do so have just increased – at least through participating organisations. But really, this is potentially a very big change in the way organisations can use sales promotion on a local scale – a new tool in the marketers communication box.
It is easy to see the potential benefits which could come from some retailers using the service – of those signed up so far (Yo Sushi, Mazda, Starbucks, Benetton, Debenhams, O2, Argos) the discounts available from Starbucks and Benetton, for example, can be easy to understand. You tell your friends that you are there, your friends join you and in combination you and your friends spend more money than would otherwise have been the case making the discount worthwhile for the retailer. I am struggling to understand the Mazda one slightly though – by checking in I could get a 20% discount off an MX5. If I was buying a Mazda MX5 those friends who would be interested would know anyway, but I wouldn’t need them to come and see me in the showroom. So I am not sure what is in it for Mazda, except that maybe I would get a 20% discount with some good negotiation anyway and they are getting publicity from the tie-in with Facebook today.
As someone with a B2B background, however, I am wondering how it might be able to work away from the high street. Could there be deals available which would move Facebook from the personal to the business arena? It will be interesting to see if people would be interested to check in at their local widget supplier for the sake of a 5% discount!
Whilst considering it, however, any suggestions of what deal I could offer students who check in with SPA Professional Academy that help both them and us would be welcomed….