Wednesday, March 16, 2011

Marketing Audit

One area of the CIM assessments which students sometimes struggle with is the preparation of the audit for marketing plans and other areas which need an audit as a base. I have just produced a document which outlines the areas which are likely to be included in a typical audit, although this may not be appropriate for all situations and will need amendments to suit the particular context of any organisation.

The document is available as a free download from our website here

More documents will be added shortly so do keep checking the site.