Wednesday, January 18, 2012


I have just seen this video on You Tube and have to share it - this is great thinking for anyone involved in management and leading of teams of people, demonstrating that the logical thinking of many theories relating to motivation just doesn't work in practice. If you are studying for the CIM Professional Diploma in Marketing, especially the Managing Marketing unit, or the CMI Level 5 qualification 5003 or 5010 units this is a must to watch!

Thanks to Richard Branson of Virgin who posted this on his Google+ page!

Thursday, January 12, 2012

Marketing and ethics

I seem to have seen quite a few things about marketing ethics recently - there are those who would probably say it is an oxymoron, although as a marketer I would of course disagree! I actually think it is a really important subject for marketers to understand, and take on board to ensure credibility. The problem of course is what is meant by ethics, and that is something which very much depends upon interpretation, although there are some areas most people would agree on. If you want to know more there is a lot on the CIM website here and there is a really good article on Fast Company magazine here and finally, if you are near Leeds there is an event on January 27th 2012 which will be worth attending - link here