Thursday, January 12, 2012

Marketing and ethics

I seem to have seen quite a few things about marketing ethics recently - there are those who would probably say it is an oxymoron, although as a marketer I would of course disagree! I actually think it is a really important subject for marketers to understand, and take on board to ensure credibility. The problem of course is what is meant by ethics, and that is something which very much depends upon interpretation, although there are some areas most people would agree on. If you want to know more there is a lot on the CIM website here and there is a really good article on Fast Company magazine here and finally, if you are near Leeds there is an event on January 27th 2012 which will be worth attending - link here