As a brief explanation of the article, Rolls Royce build a prototype electric car and customers didn't like it because of the limited range provided. Rolls Royce dropped the idea but with increasing regulatory pressure it is very likely that to drive in some cities in the future it will be essential to have electric power so the solution is hybrid - electric for short range and petrol elsewhere. It may not be what customers want, but if it is the only way they can use their cars they will probably realise they need it!
Have you ever done something your customers didn't want? If so, why? And did it work?